Companies manufacture its products and in order to sell them on large-scale they use upcoming celebrities to increase the demand of their product. Many people get influenced by the marketing done by celebrities or some just buy the product because their most lovable celebrity is asking them to use that product. Celebrities are used by many businesses depending upon the size of their marketing strategy. Small business owners have low-budget and they hire low budgeted stars which are either not so famous or free to do the marketing at any cost while on the other hand, there are superstars who charge very high for doing marketing. Only large business owners can afford them. Using celebrity for highlighting product in market is a good marketing practice. Choosing celebrity depending upon the product is very essential for selling any product. Suppose you are doing business of any fairness cream, you should hire celebrities with fairer skin only. For any fitness product, you should hire celebrities who are physically fit. Some celebrities have a very good networking so they promote your brand anywhere they go, giving your brand an exposure. So, choosing celebrity is a great idea for product promotion and business growth. When any celebrity is promoting your product, it quickly catches attention of media and newspaper . Without any celebrity, it is quite difficult to push your product in market. It is better to hire them and use in business properly to generate sales of the product .