AOL earns well from Programmatic platform

AOL earns well from Programmatic platform

The Armstrong recently announced 2015 as an investment year. The shares values of the New York based AOL fell after the announcement. The automated advertising platform by the same company has been driving its growth in the first quarter. The revenue and profit increased in the first quarter and crossed projections by the analysts. AOL share have increased by 10 percent ($43.42). Around 6 percent loss has been recovered.  For the first quarter, net revenue reached to $625 million. The revenue was up by 7.2% as compared to last year.

The profit each share was 34 cents after adjusting expenses.  The projections pointed towards the profit of 32 cents each share.   The AOL’s chief executive is investing in programmatic advertising on large scale in upcoming time. The technology has attracted funds around $750 million in last three years. Mr. Armstrong was previously an advertising executive at Google and focusing on the same domain at the AOL. The programmatic platform contributed 45 percent to the AOL’s brand advertising revenue. In terms of sale, the ambitious platform registered a growth of 80 percent in terms of sale.
 
The CEO informed press that the AOL products are receiving good reactions from the market. The uncertainty has been cleared off this quarter because the investments in video and programmatic platform have started to give positive outputs. The revenue increased by 21 percent through all AOL platforms. The TechCrunch and Huffington Post have increased their advertising sales by 12 percent. This means $483.5 million more revenue for the company.

 

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